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Media Relations

The media has evolved hugely in recent years and there are now more channels than ever before covering online, TV, radio, newspapers and magazines.

Lots of people talk about the pace at which the way businesses, brands and organisations’ communication is changing. There’s a fear in their voice and genuine concern that technology is taking over the world.

However, if we take a step back, it is the tools that deliver the messages that are evolving. Whatever happens, people will always talk about good and bad experiences, the world will always have news and people will always have an appetite for knowledge as well as a desire to find out more about what interests them.

The fact we can now do all these things instantly, using a whole host of channels, is exciting, it should be embraced and it presents opportunities. Opportunities that we can help you harness, maximise and use to your advantage.

The trick is to work out which communication tools your target audience are most likely to see and respond to, and then to use them to effectively communicate your key messages. Luckily for you, it just so happens that we’re very good at this!

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We're pulling up trees (well helping to plant them actually!) with this story about Betfred League 1 club, Keighley… https://t.co/Rns39328K4
Here's an uplifting story we've started the week with, about a 100th birthday! https://t.co/zhc7RGTmKq
This is a story we've kicked off the new year with that's had a lot of coverage - Leeds city centre set for new sus… https://t.co/vkTSF7MyYc
First look at a brand new £23.5 million Leeds city centre apartment development! This is a story we've worked on th… https://t.co/rJhDBhHAAp
This year we've done numerous stories about companies becoming employee owned. This is our latest about a Yorkshire… https://t.co/hHPcZLO824
Eight acres of idyllic woodland for sale in the Wharfedale village of Arthington.🌳🌳 Here's an unusual property oppo… https://t.co/ZBw7N3jJSe
We've been cooking on gas with this story about an MBO completing at industrial oven manufacturer, Airflow 🔥- https://t.co/Q07JuxPq6g
Waste wood recycling company to expand its Leeds operation after acquiring major new site. Lots of coverage secured… https://t.co/ZIRuU60gr0
We've had lots of good coverage this month for The Residence, a new 10-storey residential scheme nearing completion… https://t.co/Q8Z9hwySt1

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- @candidsteve / @EmmaCandidPR