The Festive Season is a special time for most of us, but 23,000 deprived children in Leeds who live in poverty will wake up on Christmas morning thinking it’s just another dreary day because they haven’t got a single present to open.
How is that even possible nowadays? 23,000 is a staggering number and it’s heart-breaking when you think that the magic of Father Christmas is non-existent for such a large number of children.
Thankfully though, there’s an amazing charity called Cash for Kids and their Mission Christmas appeal, which we’re proud to be supporting for the third year running.
The team works non-stop in the run-up to Christmas encouraging shoppers to buy extra presents which they will then distribute to needy children throughout the area. They also use financial contributions to buy specific gifts for any age-groups that they haven’t received suitable donations for.
The charity works with social workers, headteachers and the emergency services who nominate families in crisis, so you know donations will make a genuine difference to a child. The ultimate goal of Mission Christmas is to make sure every child has a smile on their face come Christmas Day.
All our clients and their teams are successful individuals and won’t miss a bottle of plonk or some other token gift this Christmas, so instead we spend this money with Mission Christmas, buying presents for some of these local children who live in poverty.
You can read more about the appeal, which is also supported by our friends at Radio Aire FM, here and it’s still not too late to donate - https://planetradio.co.uk/aire/charity/events/aire-mission-christmas/
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