Any eagle-eyed viewers tuning into the UK’s latest and best, fly on the wall, veterinary TV show this week will have spotted Candid PR’s Emma Mortimer and her family, firmly in the limelight.
As a general rule, most PR people tend to work behind the scenes with our raison d'etre to deliver exposure for our clients, not ourselves. However, when our phone rings, we never know what opportunities will present themselves and when CBeebies came a calling with the chance of five minutes of fame for Emma’s children, she simply couldn’t resist.
Thanks to the family’s ever patient pony Smartie, and two very keen, budding TV stars, they took part in a fabulous new show called ‘Ferne and Rory’s Vet Tales.’ The programme sees animal experts Ferne and Rory help children understand that, just like us, animals can get sick and need help from a vet.
Mathilda (aged 9) and Millicent (aged 5) spent three days filming with the BBC crew last summer, and what a fun-packed time it was! The show featured specialist vets looking at Smartie’s joints and advising how to avoid arthritis. This involved Smartie enjoying a dip in a hydrotherapy pool before the children got to show off their show jumping talents in front of the cameras.
The amount of detail, equipment and time it took to create the 15 minute episode was staggering, and certainly puts the TV licence fee into perspective! The BBC team were so professional, hard-working and kind, with exceptionally high standards. Everyone from the sound and camera teams, to the producers and directors, and of course Rory the presenter, were full of energy and made sure everything was done properly.
The actor-comedian W.C. Fields famously said “Never work with animals or children” but these folk do it for a living and make it looks easy! After three days of filming the crew loaded up their vans and set off for their next destination – a visit to our client White Cross Vets’ Manchester practice to meet obese pets who were about to embark on stringent diets.
You can see how they got on in next week’s show!
To see Emma’s the 15 minute episode visit https://www.bbc.co.uk/iplayer/episode/b09s2vs1/ferne-and-rorys-vet-tales-series-1-12-smartie-the-pony
The region’s property industry helped to raise a record £90,000 for local charities St George’s Crypt and The Leeds Fund, which is managed by Leeds Community Foundation, at this year’s Crypt Factor, making it the most successful night in the event’s history.Read More
The audience at this week’s annual charity singing competition, The Crypt Factor, will have the unique opportunity to bid for a range of one-off, money can’t buy, auction prizes.Read More
Every year we help to promote and publicise a vast range of corporate events, seminars, general shindigs and charity fundraisers, but this month we've been working on one that is completely different to anything we’ve been involved with before.Read More
Every table has now sold for this year’s Crypt Factor, as 10 budding solo singers and groups from leading companies in the property and construction industries, prepare to entertain an 850-strong audience, whilst raising tens of thousands of pounds for local charities.Read More
A tale in the news this week reinforced the impact that social media can have on a business’s fortunes and offered a perfect demonstration of how taking a few minutes to execute a very low-cost marketing tool can make a big difference to sales.Read More
Generally our PR remit doesn’t usually involve A list celebs although we have worked with a few B, C and D listers over the years - all in the quest for good old fashioned column inches! However, the recent Clare Balding debacle, where the sports presenter wanted to approve a journalist’s copy before it went to print, is something most PRs and journalists can relate to.Read More
Our friends at leading social media management dashboard, Hootsuite, have analysed 400million social media posts and revealed the prevailing user trends from well over 1million customer accounts, in terms of the most popular days and times to post, audience sizes and media content.Read More