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Power of the media revealed in Brexit vote

A new report has gone to great lengths to work out who voted for Brexit and whist it contains lots of weird and wonderful data, the section about the media's role makes for particularly interesting reading.

The research, carried out by The National Centre for Social Research, reveals how voters in the EU referendum were more likely to side with the newspaper they read, rather than listening to politicians, when deciding which way to go.

As part of the research, newspaper readers were asked which paper they read most often and how they voted.

Now at this point it’s worth remembering that several other recent polls related to politics have got it very wrong, but for what it’s worth below is a breakdown of the main national newspapers and the percentage of their readers who voted to leave the EU:-

Sun - 70%

Express - 70%

Mail - 66%

Star - 65%

Telegraph - 55%

Mirror - 44%

No newspaper - 41%

Other paper - 33%

Times - 30%

Financial Times - 22%

Independent - 15%

Guardian - 9%

Interestingly, the proportion of people voting leave, when looked at by party identification, is as follows:-

UKIP - 98%

No affiliation - 70%

Conservative - 58%

Labour - 36%

Liberal Democrat - 26%

Green Party - 21%

 

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