As the first week back after Christmas draws to a close, we’ve enjoyed a great start to the New Year with a hat-trick of our stories dominating the region’s business news over the last few days.
The business community returned to work on Tuesday morning to read about Yorkshire’s largest independent firm of chartered accountants BHP merging with Sheffield based gvt. We secured great print coverage for this in the Yorkshire Post, Sheffield Star, York Press and the Bradford Telegraph & Argus as well as trade and online across TheBusinessDesk, Bdaily, Insider and Business Link.
On Wednesday much of the same media were carrying stories about the transformation of Gipton Fire Station into a £1.2million community centre. Leeds Community Foundation is behind the development which is being part funded by Jimbo’s Fund, established by the late Leeds businessman and philanthropist Jimi Heselden, who died six years ago.
Several of our clients are involved with it, including Brewster Bye Architects and Foundation trustee Jonathan Morgan of Morgans City Living.
Then on Thursday our story about development company S Harrison, Kier Living and Tees Valley Housing, which is part of the Thirteen Group, building 190 new homes just outside Whitby at High Stakesby dominated the regional headlines. In addition to great online coverage across all the main business news sites, we secured radio airtime on Yorkshire Coast Radio as well as column inches in the Whitby Gazette, York Press and Yorkshire Post.
However business, property and construction isn’t all we do – next on our list is a lovely tale for veterinary group White Cross Vets about a missing cat that turned up 14 years after he went missing. You can look forward to reading about Tigger’s adventures next week!
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A tale in the news this week reinforced the impact that social media can have on a business’s fortunes and offered a perfect demonstration of how taking a few minutes to execute a very low-cost marketing tool can make a big difference to sales.Read More
Generally our PR remit doesn’t usually involve A list celebs although we have worked with a few B, C and D listers over the years - all in the quest for good old fashioned column inches! However, the recent Clare Balding debacle, where the sports presenter wanted to approve a journalist’s copy before it went to print, is something most PRs and journalists can relate to.Read More
Our friends at leading social media management dashboard, Hootsuite, have analysed 400million social media posts and revealed the prevailing user trends from well over 1million customer accounts, in terms of the most popular days and times to post, audience sizes and media content.Read More
Crypt Factor 2017 is over for another year and Candid PR was on hand to contribute to its success by providing the annual singing competition with PR support for the fifth year running.Read More