When it comes to social media, it can be all too easy to focus solely on follower numbers, and you can be sure that’s what some of the vainest people and brands do – and it seems this year’s Love Island contestants are among the culprits.
The number crunchers at Instagram influencer marketing service, Takumi have drilled down into the followers of all 17 contestants, whose follower numbers range from 30,000 to almost a million, and found more than half of their followers are fake!
Those cheating so-and-sos!
Tommy Fury has the highest follower numbers at 971,000, but 60% of these are phoney, made up profiles. Not to be out done, Amber Rose Gill and Jordan Hames then top Tommy’s fake rating because a staggering 65% of their followers are bogus.
Curiously Takumi has highlighted some suspicious activity on Anna Vakili’s account where she somehow managed to entice a staggering 15,000 new followers between February and March – presumably as she was warming up for the show?! Plus, Anton Danyluk’s popularity is soaring amongst followers in India, Brazil and Mexico, where lots of bot farms are supposedly based.
It’s not clear whether the show or the contestants, or even both, are behind this but it demonstrates how numbers can be quickly and artificially boosted on social media.
It also reinforces how important it is to check who, or what, is behind the follower numbers, of so-called ‘influencers.’ Thankfully, this is easy enough to do, as long as social channels continue to keep these details public.
Here is the full breakdown of the contestants’ Insta followers:-
Amber Rose Gill (@amberrosegill) – 535k followers – 65% fake followers
Jordan Hames (@jxrdanhames) – 34k followers – 65% fake
Joe Garratt (@josephgarratt) – 412k followers – 64% fake
Yewande Biala (@yewande_biala) – 365k followers – 64% fake
Michael Griffiths (@mac_griffiths_) – 478k followers – 63% fake
Callum McLeod (@callum_macleod) – 243k followers – 62% fake
Tommy Fury (@tommytntfury) – 971k followers – 60% fake
Danny Williams (@itsdannywilliams) – 101k followers – 59% fake
Amy Hart (@amyhartxo) – 447k followers – 59% fake
Elma Pazar (@elmapazar) – 68k followers – 58% fake
Lucie Rose Donlan (@lucierosedonlan) – 857k followers – 56% fake
Anna Vakili (@annavakili_) – 495k followers – 53% fake
Molly Mae Hague (@mollymaehague) – 701k followers – 53% fake
Anton Danyluk (@anton_danyluk) – 342k followers – 52% fake
Curtis Pritchard (@curtispritchard12) – 588k followers – 52% fake
Tom Walker (@tom9walker) – 29.9k followers – 50% fake
Maura Higgins (@maurahiggins) – 322k followers – 45% fake
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