Loading
Candid PR LogoMenu

How Twitter Was The Icing On The Cake For Bakery Business

A tale in the news this week reinforced the impact that social media can have on a business’s fortunes and offered a perfect demonstration of how taking a few minutes to execute a very low-cost marketing tool can make a big difference to sales.

The story is about a family run bakery in Houston, Texas called La Casa Bakery and Café, which was opened two years ago by 73-year-old Mexican Trinidad Garza and his family.  Business had originally been good, but Hurricane Harvey had caused trade to plummet, leaving Trinidad debating whether to shut up shop because they were having to throw away freshly made bread and cookies each day.

His 18-year-old daughter Jackie then sent a simple tweet containing a video of Trinidad baking a Mexican pastry called Pan Dulce, along with the bakery’s address and a brief explanation of how the business had suddenly found itself on the brink of closure.

She wrote ‘Spread the word. One retweet could bring in a potential customer’ and it did!  The video has now had more than one million views and has been retweeted approximately 60,000 times. 

All this exposure drove a surge of new customers to the bakery which is now selling out of its Pan Dulce and other Mexican treats every day.  Jackie has since tweeted pictures showing all their empty baking trays, simply saying ‘Twitter did that’.

All in all, it’s an impressive and very simple marketing success story that was quick to execute and cost the bakery nothing.  It also reinforces why no business can afford to ignore social media, or let their existing social media pages stagnate, because embracing it could just be the icing on the cake!

Break

 Image
Plus

other news

Love Island Stars Are Serial Cheats On Social Media Image

Love Island Stars Are Serial Cheats On Social Media

When it comes to social media, it can be all too easy to focus solely on follower numbers, and you can be sure that’s what some of the vainest people and brands do – and it seems this year’s Love Island contestants are among the culprits.

Read More

'Mercury' Set Temperatures Rising To Win Crypt Factor 2019

The region’s property industry helped to raise a record £90,000 for local charities St George’s Crypt and The Leeds Fund, which is managed by Leeds Community Foundation, at this year’s Crypt Factor, making it the most successful night in the event’s history.

Read More

'Money Can't Buy' Auction Prizes Unveiled For Major Charity Event

The audience at this week’s annual charity singing competition, The Crypt Factor, will have the unique opportunity to bid for a range of one-off, money can’t buy, auction prizes.

Read More
Urban Cycling Event Will Pedal Blood, Sweat And Gears For Charity Image

Urban Cycling Event Will Pedal Blood, Sweat And Gears For Charity

Every year we help to promote and publicise a vast range of corporate events, seminars, general shindigs and charity fundraisers, but this month we've been working on one that is completely different to anything we’ve been involved with before. 

Read More
Crypt Factor Turns Up The Volume For 2018 Image

Crypt Factor Turns Up The Volume For 2018

Every table has now sold for this year’s Crypt Factor, as 10 budding solo singers and groups from leading companies in the property and construction industries, prepare to entertain an 850-strong audience, whilst raising tens of thousands of pounds for local charities.

Read More
The Things We Do For Our Children Image

The Things We Do For Our Children

Any eagle-eyed viewers tuning into the UK’s latest and best, fly on the wall, veterinary TV show this week will have spotted Candid PR’s Emma Mortimer and her family, firmly in the limelight.

Read More
Tis The Season To Be Jolly Image

Tis The Season To Be Jolly

The Festive Season is a special time for most of us, but 23,000 deprived children in Leeds who live in poverty will wake up on Christmas morning thinking it’s just another dreary day because they haven’t got a single present to open.

Read More
What A Saga – The Celebs Who Want Copy Approval On Interviews  Image

What A Saga – The Celebs Who Want Copy Approval On Interviews

Generally our PR remit doesn’t usually involve A list celebs although we have worked with a few B, C and D listers over the years - all in the quest for good old fashioned column inches! However, the recent Clare Balding debacle, where the sports presenter wanted to approve a journalist’s copy before it went to print, is something most PRs and journalists can relate to.

Read More
Twitter

Candid Tweets

Edinburgh’s property community are given the first opportunity to see the careful planning and attention to detail… https://t.co/3ne52M0XCA
The Nidderdale village of Lofthouse is always popular with homebuyers. Here's our PR - https://t.co/kVIhBcBRgm
RT @LawFairSquare: Congratulations to @Neil_LCF A.K.A #Elvis on completing the @IlkleyHalf and helping to raise £5k for #charity BTFT. http…
RT @Evora09: Spenfield house leeds internals are now complete and what an unbelievable job the team have done. Well done to everyone involv…
@sdphotos1 Lovely! Is your cocker still going strong?
RT @GentVisick: At a loose end this Thursday evening in Leeds? Check out The Rampage at Hammerson's Victoria Car Park where 200 cyclists wi…
@gregwrightYP @yorkshirepost Good luck to you both. Hope it goes well.
The ever generous team at #Leeds property firm @Morgans_Leeds pull out all the stops for local charities. Here's ou… https://t.co/osoBkFMTWq
Global hotel operator plans to expand into Manchester with a new 212-bedroom hybrid-hotel on Great Ancoats Street.… https://t.co/sjMGiFukhs

Follow us on Twitter
- @candidsteve / @EmmaCandidPR