Loading
Candid PR LogoMenu

How Twitter Was The Icing On The Cake For Bakery Business

A tale in the news this week reinforced the impact that social media can have on a business’s fortunes and offered a perfect demonstration of how taking a few minutes to execute a very low-cost marketing tool can make a big difference to sales.

The story is about a family run bakery in Houston, Texas called La Casa Bakery and Café, which was opened two years ago by 73-year-old Mexican Trinidad Garza and his family.  Business had originally been good, but Hurricane Harvey had caused trade to plummet, leaving Trinidad debating whether to shut up shop because they were having to throw away freshly made bread and cookies each day.

His 18-year-old daughter Jackie then sent a simple tweet containing a video of Trinidad baking a Mexican pastry called Pan Dulce, along with the bakery’s address and a brief explanation of how the business had suddenly found itself on the brink of closure.

She wrote ‘Spread the word. One retweet could bring in a potential customer’ and it did!  The video has now had more than one million views and has been retweeted approximately 60,000 times. 

All this exposure drove a surge of new customers to the bakery which is now selling out of its Pan Dulce and other Mexican treats every day.  Jackie has since tweeted pictures showing all their empty baking trays, simply saying ‘Twitter did that’.

All in all, it’s an impressive and very simple marketing success story that was quick to execute and cost the bakery nothing.  It also reinforces why no business can afford to ignore social media, or let their existing social media pages stagnate, because embracing it could just be the icing on the cake!

Break

 Image
Plus

other news

Urban Cycling Event Will Pedal Blood, Sweat And Gears For Charity Image

Urban Cycling Event Will Pedal Blood, Sweat And Gears For Charity

Every year we help to promote and publicise a vast range of corporate events, seminars, general shindigs and charity fundraisers, but this month we've been working on one that is completely different to anything we’ve been involved with before. 

Read More
Crypt Factor Turns Up The Volume For 2018 Image

Crypt Factor Turns Up The Volume For 2018

Every table has now sold for this year’s Crypt Factor, as 10 budding solo singers and groups from leading companies in the property and construction industries, prepare to entertain an 850-strong audience, whilst raising tens of thousands of pounds for local charities.

Read More
The Things We Do For Our Children Image

The Things We Do For Our Children

Any eagle-eyed viewers tuning into the UK’s latest and best, fly on the wall, veterinary TV show this week will have spotted Candid PR’s Emma Mortimer and her family, firmly in the limelight.

Read More
Tis The Season To Be Jolly Image

Tis The Season To Be Jolly

The Festive Season is a special time for most of us, but 23,000 deprived children in Leeds who live in poverty will wake up on Christmas morning thinking it’s just another dreary day because they haven’t got a single present to open.

Read More
What A Saga – The Celebs Who Want Copy Approval On Interviews  Image

What A Saga – The Celebs Who Want Copy Approval On Interviews

Generally our PR remit doesn’t usually involve A list celebs although we have worked with a few B, C and D listers over the years - all in the quest for good old fashioned column inches! However, the recent Clare Balding debacle, where the sports presenter wanted to approve a journalist’s copy before it went to print, is something most PRs and journalists can relate to.

Read More
Hootsuite Unveils Results Of World’s Largest Ever Social Media Analysis Image

Hootsuite Unveils Results Of World’s Largest Ever Social Media Analysis

Our friends at leading social media management dashboard, Hootsuite, have analysed 400million social media posts and revealed the prevailing user trends from well over 1million customer accounts, in terms of the most popular days and times to post, audience sizes and media content.

Read More
Fake News Dominates The, Erm….News Image

Fake News Dominates The, Erm….News

Fake news is a major buzz term that’s all over the media at the moment, but where did it come from and why is it news?

Read More
850 Strong Audience Make Crypt Factor A Night To Remember Image

850 Strong Audience Make Crypt Factor A Night To Remember

Crypt Factor 2017 is over for another year and Candid PR was on hand to contribute to its success by providing the annual singing competition with PR support for the fifth year running.

Read More
Twitter

Candid Tweets

N
Lots of PR secured today for our story about a £6m project to transform a tired office building in #Hull into moder… https://t.co/K4dd9T196Z
RT @Morgans_Leeds: Some great coverage in @thetimes for one of our properties at #TheQuays. Thanks @CandidSteve @EmmaCandidPR https://t.co/…
Check out our PR today about the economic benefits that 2,750 new homes at Flaxby would bring to North Yorkshire - https://t.co/iC8phRuaqs
Read our PR today about the seven figure acquisition of Sheffield's Allied Glazing Systems - https://t.co/EwYsf4Qaz4
Plenty of PR appearing today for our story about planning being submitted for a major new apartment scheme just out… https://t.co/gzdLrhHTdo
Work starts transforming historic #Edinburgh building into brand new Malmaison Hotel with forward funding from… https://t.co/MM0mVHCs7T
RT @YPP_Lettings: Explore our brand-new upcoming dvelopment Oasis Residence! Take the 3D tour here: https://t.co/qmSpZHgew8 Read more abou…
RT @cryptfactor: #cantwait #charity #leeds #smashit https://t.co/KWEYPS5JAL

Follow us on Twitter
- @candidsteve / @EmmaCandidPR