Our friends at leading social media management dashboard, Hootsuite, have analysed 400million social media posts and revealed the prevailing user trends from well over 1million customer accounts, in terms of the most popular days and times to post, audience sizes and media content.
It’s the world’s largest ever data set of social marketing insights and the results make fascinating reading – honestly they do! As well as offering top line findings, they’ve gone a stage further and drilled down to provide industry specific data. There’s no doubt number crunchers and stat lovers could happily lose a day or two sifting through all the data, figures and graphs that support this research.
If you want to do that, click on the link at the bottom of the page, otherwise here are the key findings that we’ve picked out, so you can benchmark your own activity and exploit the gaps that others are leaving:-
To access Hootsuite’s research in full click here -https://hootsuite.com/research?businessSize=all&industry=all
The region’s property industry helped to raise a record £90,000 for local charities St George’s Crypt and The Leeds Fund, which is managed by Leeds Community Foundation, at this year’s Crypt Factor, making it the most successful night in the event’s history.Read More
The audience at this week’s annual charity singing competition, The Crypt Factor, will have the unique opportunity to bid for a range of one-off, money can’t buy, auction prizes.Read More
Every year we help to promote and publicise a vast range of corporate events, seminars, general shindigs and charity fundraisers, but this month we've been working on one that is completely different to anything we’ve been involved with before.Read More
Every table has now sold for this year’s Crypt Factor, as 10 budding solo singers and groups from leading companies in the property and construction industries, prepare to entertain an 850-strong audience, whilst raising tens of thousands of pounds for local charities.Read More
A tale in the news this week reinforced the impact that social media can have on a business’s fortunes and offered a perfect demonstration of how taking a few minutes to execute a very low-cost marketing tool can make a big difference to sales.Read More
Generally our PR remit doesn’t usually involve A list celebs although we have worked with a few B, C and D listers over the years - all in the quest for good old fashioned column inches! However, the recent Clare Balding debacle, where the sports presenter wanted to approve a journalist’s copy before it went to print, is something most PRs and journalists can relate to.Read More