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Hootsuite Unveils Results Of World’s Largest Ever Social Media Analysis

Our friends at leading social media management dashboard, Hootsuite, have analysed 400million social media posts and revealed the prevailing user trends from well over 1million customer accounts, in terms of the most popular days and times to post, audience sizes and media content.

It’s the world’s largest ever data set of social marketing insights and the results make fascinating reading – honestly they do! As well as offering top line findings, they’ve gone a stage further and drilled down to provide industry specific data. There’s no doubt number crunchers and stat lovers could happily lose a day or two sifting through all the data, figures and graphs that support this research.

If you want to do that, click on the link at the bottom of the page, otherwise here are the key findings that we’ve picked out, so you can benchmark your own activity and exploit the gaps that others are leaving:-

  • Most companies, regardless of industry or size, publish 80% of posts between Monday and Friday and these are spread evenly across the five days.
  • B2C businesses are most likely to post consistently seven days a week, compared to B2B companies that could be missing an opportunity by logging off at 5pm on Friday.
  • Of those that publish content on Saturdays and Sundays, Facebook comes closest to weekday distribution levels, but it appears for most companies LinkedIn is completely out of bounds at the weekend.
  • Equally LinkedIn receives the fewest posts after 5pm, closely followed by Instagram. Both Facebook and Twitter appear to enjoy a more consistent posting schedule with lots of posts landing early in the morning and in the evenings.
  • More than half of all LinkedIn, Instagram and Twitter posts are made between 9am and 4pm, but only 47% of Facebook posts are made during this time.
  • Companies posting on Facebook will add media assets to 92% of posts, but just 31% of Tweets and 27% of LinkedIn posts contain media.

To access Hootsuite’s research in full click here -https://hootsuite.com/research?businessSize=all&industry=all

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