Our friends at leading social media management dashboard, Hootsuite, have analysed 400million social media posts and revealed the prevailing user trends from well over 1million customer accounts, in terms of the most popular days and times to post, audience sizes and media content.
It’s the world’s largest ever data set of social marketing insights and the results make fascinating reading – honestly they do! As well as offering top line findings, they’ve gone a stage further and drilled down to provide industry specific data. There’s no doubt number crunchers and stat lovers could happily lose a day or two sifting through all the data, figures and graphs that support this research.
If you want to do that, click on the link at the bottom of the page, otherwise here are the key findings that we’ve picked out, so you can benchmark your own activity and exploit the gaps that others are leaving:-
To access Hootsuite’s research in full click here -https://hootsuite.com/research?businessSize=all&industry=all
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