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A Whole New Look for LinkedIn

A couple of months after Microsoft acquired LinkedIn for a mind-bending $26billion, the social network for ‘professionals’ has unveiled a range of revamped features and a new-look home page, so what’s all the fuss about?

The company describes the changes as the ‘largest LinkedIn.com redesign since the company's inception.’ As a result, the first thing you notice when you login to the desktop version is that the homepage has a much cleaner look and a closer resemblance to its recently updated smartphone app, which makes the two platforms much more cohesive.

A big problem with LinkedIn was that over the last couple of years it had become cumbersome. Come to think of it, it’s always been a pain to navigate, partly because there was so much to take in on the homepage. These changes have certainly made it more visually attractive, with a clear menu bar across the top, although there’s still a hell of a lot of options to traverse!

The messaging function has been massively upgraded as well, so you can keep a conversation going in the corner of the screen while clicking through the site.

Time will tell how this feature is used because one annoyance with LinkedIn is the amount of junk messages that come through it, and for this reason it doesn’t always feel like a social network. Link requests from strangers are completely unsocial, and when people try to generate leads through it, it can feel spammy.

Recent figures show LinkedIn has more than 450 million members and on average 106 million members visit the site each month – which is less than a quarter of its users. Over the coming months it’s highly likely that further changes will be unveiled as Microsoft seeks to recoup its investment and improving both these figures are likely to be its main aim.

 

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